The key components of a perfect pair of running shoes are cushioning, stability and durability. Many company Web sites offer advice on the type of footwear suited to each individual. Finding the right type, size and shoe according to a runner's training regimen is imperative. Sprained ankles, stress fractures and tendonitis are often caused by the irregularity of the shoes being used by an athlete. Another key factor dictating the choice of a shoe is its price.

Severe competition amongst sportswear companies has not only helped improve the quality of products but also made them affordable. A variety of designs coupled with advancements in technology have lead manufacturers to adopt a liberal pricing policy. Corporate accountability and responsibility has also played a major role in providing running shoes at discounted rates. A large portion of the sales of a company is diverted to social causes.

Finding the perfect pair of running shoes is part science and part art, with a healthy dose of research thrown in. What works for an individual will not work necessarily work for another. There is a fair deal of experimenting with different brands and different shoes before a runner finds a fit in terms of comfort and stability. The average running shoe lasts about 300 miles. Therefore, for many runners who do not have a sponsor, getting a shoe at a reasonable price is imperative.

It is always best to buy your first pair of shoes at a specialty athletic-shoe store. A quality sporting-goods store with a large shoe section and trained, knowledgeable sales staff is also recommended. It is important to take the advice of an experienced runner and do some research on the pricing of various brands. Bargains can be found on online sites, malls and outlet stores. A pair of quality running shoes often costs between $60 and $125. Discounts offered range from 10 - 20 % depending on the demand for the design. Purchasing in bulk for a club will also fetch good discounts.

It is important to verify that the discount is being offered as a promotional activity to "push" sales rather than due to manufacturing defects. Some defects, however, are minor and can be ignored.

For the lowest prices, the big "warehouse-style" shoe stores that have high turnover and lots of bargains are the best places to visit. Shoe stores often advertise their "special offers" in the print or television media. A good idea is to visit stores and make a note of the brand, style and size of the shoe that fits best. These may be later purchased online at a better discount.