My previous two articles What is RSS and Why use RSS focused on how we can give our customers a better online experience while lessening the hassles for the online marketer. In this article Im going to offer you another way to look at RSS from the standpoint of a new emerging profession: the channelmaster or newsmaster as Robin Good calls it. These are going to be the Whos Who of RSS in the coming months and years. I remember when email was the new thing for the average person; everyone was excited about the new technology. It had been around for awhile in the tech world but not with the average person. When we all started using email, it was so fascinating to be able to send out a message anywhere and get an answer back the same day!

Now everyone has and uses email and have even become addicted to its use. Its as everyday as driving a car. RSS has taken the front seat in new exciting technology but people still arent exactly sure what it all means. Thats where the Who Uses RSS is emerging into a new field of expertise and profession. The bloggers everyone was laughing at a year or two today will now get their comeuppance and return the favor of see whos laughing now. Bloggers are ast understanding how to utilize the RSS technology and incorporate that into a fast emerging technical profession. They are becoming the 21st century webmasters.

RSS is the newest trend online and with new trends come excitement and momentum! Those positioned to utilize the RSS technology now and incorporate it into their venue of services will be the ones reaping the benefits and profit that goes with a trend of this magnitude. Those offering services as newsmasters and channelmasters will be in high demand during the coming months and years.

More and more people are reading and getting their news online because they can read and watch what they want when they want. People want control again of what they read and assimilate without all the hype thrown at us offline. We also want it fast and now! Not after several thousand commercials! Read what Marcus P. Zillman in an interview with Robin Good has to say: News online will be even faster with RSS feeds to alert of the key words that we have identified as outliners for information discovery.eMail alerts will be replaced with RSS feeds The Future Of News: The Digital Information Librarians .

Who would use RSS? Everyone will very soon! I publish several RSS channels using the Quikonnex system and so will eventually be considered a channelmaster. I have never published an email newsletter because before I started to I found out about the Quikonnex system and somehow I just knew that the online trend would be towards this sort of information delivery. I knew because I had been watching the happenings online through tech newsletters and reading all I could online. I wanted to be in the know, so I could offer the best possible service to my customers.

Funny thing is, my business is natural pet care and yet here I am positioned to be a channelmaster. So, while youre sitting there wondering who would use RSS, think on that!

Kim Bloomer

Kim Bloomer has worked with animals in a variety of professions such as veterinary assistant, grooming assistant, kennels, pet store, and caring for animals for over 30 years.

Through challenges with her own pets, Kim has diligently searched, researched and now applies what she has learned to the care of her own pets with much success to date and still evolving. Her passion is still the same: to help others care for their pets for the wellbeing of the animals and to reduce the costs for the owners in the process.

Kim is currently in the process of co-authoring a book on natural dog health with homeopathic veterinarian, Jill Elliot which will be released in spring 2006. She also has a line of very special, custom, made-to-order, hand-tooled leather collars, leashes and pet journals available to order from her website.