There has never been a better time to add streaming audio to your website. Doing so puts you ahead of the game. Below are several reasons to add streaming audio to your website and put yourself ahead of everyone else.

Adding streaming audio to a website is simple: No longer do you have to be a technical whiz kid to add streaming audio to your pages. In the old days you had to be well versed in Flash or some other hard to learn software program. Now there is an abundance of easy to use software programs that convert your audio to a streaming format for you and the software will give you the code you need to copy into your web page.

Inexpensive: No longer are the costs of audio out of reach for the average web master. You no longer need a special server for audio. The software is very affordable and the gear it takes to record professional quality audio is at an all time low.

Ahead of the game: Adding streaming audio to your site should put you ahead of if those that are not using streaming audio. Streaming audio is cutting edge technology that is new enough that people still seem to like it.

Remember better: Most people comprehend audio better than the written page. If the percentage your customer remembers is higher when he listens to your audio it stands to reason you stand a better chance of getting your customer to take the action you want him to take.

Adds credibility: Streaming audio adds credibility to your website. People usually prefer to do business with someone they know and trust. Streaming audio helps your customer to get to know you. They will get to know your voice and that should boost your conversion rates.