It is important to have well written messages for an autoresponder sequence so that they get the maximum desired response. Write Compelling Headlines -------------------------- Create compelling headlines for the messages so that they grab the attention of your subscribers and they read your message. Personalize ----------- Personalizing your messages with the names and other details of your readers also helps in getting their attention. Ecourse Wizard enables you to personalize your messages by inserting codes in them. When messages are sent out, these codes are replaced by the personal details of your subscribers. Hence, every reader will see his/her name in place of the code. Introduction ------------- The first message is usually a welcome notice. It gives an overview of what the entire autoresponder sequence is about and what is the duration of the sequence (a week, a month etc). Awareness --------- In the second message you should try to inform the reader about your product and service. Explain what it does and how they can get more information about it. Interest -------- In the next few messages, stress on the benefits of your products and service. Convince the reader that they will be much better off buying your service than without it. Compare ------- To convince them even further, compare your service and product with your competitors and show them that you are the best choice. Credibility ----------- The best way to build credibility is to show that you have satisfied customers raving about your product. Include testimonials and case studies in the message sequence for this purpose. Action ------ End every message with a teaser about the next message to make sure that they read it. Also, include a by line in every message providing your full contact information and calling for action like placing an order. |
