They surround you each and every day from the back of your Corn Flakes
box in the morning to the merchandising displays at the local store.
Marketing is about creating a need, making customers realize that they
want to purchase the products or services on offer. Job-hunting is about
the same thing. Candidates must make employers want to hire them. The
reality is that employers do not enjoy recruitment. It is a costly and time
consuming business and they would rather manage with the resources
they have than continuously add to their workforce. Adding to the
workforce means extra wages, increased management costs and
additional benefits. If a manager could use one employee to fulfill two
roles they would happily do so. Therefore, when forced into a recruitment
situation employers want to feel confident that they are securing the
services of individuals who can grow and add value to the organization.
As a job seeking hopeful, it is your job to create a need in your prospective
employer. You must make them feel that they cannot actually manage
without securing your services. It is far more important to create a need
than simply be hired to a role. Being hired means that you go into your
new role on an employers terms. Creating a need means you can set
your own. The greater the need, the greater the rewards for you to benefit
from. By convincing a hiring manager that you will prove a valuable asset
you can significantly increase your worth and secure a higher salary and
benefits than you dreamed possible.
It is at this point that marketing principles come into play. Creating a
resume is one of the most important tasks any job seeker has to complete.
Quantifying accomplishments and demonstrating achievements is not
something that comes naturally to most people. As with most people,
candidates feel reluctant to brag or boast and downplay their successes. A
serious candidate who wants to achieve a successful outcome in their job
search is all too aware of an employers requirements. Serious candidates
understand and acknowledge that employers want to hire highly motivated
employees who can work on their own initiative and deliver successful
results time and again. In actual fact it is this consistency that proves the
key when forcing an employer to make a decision.
Candidates who use their resume as a forum to demonstrate a consistent
record of success and achievement understand the principles of marketing.
A candidate who can make an employer sit up and take note of their
abilities and make them want to meet them is firmly on the road to success.
There is little point in relaying trivial information or detailing the aspects of a
role that an employer assumes the candidate is capable of in any case.
Employers and hiring managers want to see candidates at a level above
that. They need employees who can work at the next level and deliver
results time and again.
Before creating a resume, it is vital that candidates take their time to review
their careers in depth. Think about every role, focus on specific challenges
or objectives that were set and achieved. Focus on targets that were
beaten and acknowledge personal accolades, honors and awards that sets
the candidate apart from the competition. By demonstrating how previous
employers viewed your employment and recognized your individual
successes, you can ensure that hiring managers seriously consider your
resume and call you for interview.
Given the increasingly demanding and challenging work environments of
today, employers expect that employees can work with a minimum of
supervision and make sound decisions in the face of trying situations.
They dont want to hire followers who need to be led by management and
who prove themselves incapable of making any decisions. Employers
want to hire serious candidates who will assume the mantle of leadership
and work collaboratively with their colleagues to achieve overall company
success. They want unselfish people who understand the value of
teamwork and cooperation.
You may wonder how its possible to demonstrate all these qualities within
a two-page document. The simple truth is that if you focus completely on
creating a need and meeting an employers expectations, you will be in a
position to create a strong resume that markets your candidacy effectively.
Understanding an employers needs means that you are halfway to
securing your position. Proving yourself capable of meeting those needs
will ensure your success.
Your resume is a vital tool in your job search arsenal. It is critical to your
career success that you create a resume demonstrating your
achievements and enhancing your profile. You must make employers
decide that you are a candidate to be viewed seriously. You need to make
the decision for them and ensure that the call to interview is inevitable, a
foregone conclusion from the time you submit your resume.
If you wish to be hired to the position of your choice and secure the career
that you value, creating a marketing document is an absolute imperative.
Understand how the principles of marketing can be applied to your
resume. Learn from professional marketers and follow their philosophies
to create a document that increases your chances of success. |
