Valentines Day is a day for love, romance, caring, surprises, thought and most of all selflessness.

We all want wooing. We all want someone to understand us, care for use and treat us in a special way. The feeling we get when you are given that special gift. That smile brought to our face when we are sent the message meant solely for us. The joy we radiate when the one we love reciprocates and gives us exactly what we want.

* How can you take these qualities and apply them to the clients you love?

* How can you use these qualities to attract that special client?

* How can you say Be Mine and only mine forever?

The attraction principle is one way. Use the LOVER principles to attract the clients of your dreams.

Look Like

To be able to attract your ideal clients, you need to already know what they look like. You need to have a clear vision of who they are what they do, what defines them as an ideal versus a non ideal client. Is your passion for working with them all consuming!

Objectives

What is their vision for their business? What objectives are they striving to achieve? What do they need to meet their business goals? Do you have shared objectives at most levels?

Values

What is important to them in how they achieve their business objectives? What are the core values that guide how they lead, manage and operate their business? How aligned are you with these core values and do you have that basic connection with them? Do you have a basic chemistry on which to get to know each other better?

Expectations

What are their expectations of potential suppliers and partners? What is most important in how and what you deliver for them? What turns them on? What turns them off? What is their equivalent of leaving the top of the toothpaste? Do they expect close contact or will they take a while to get to know and embrace you completely?

Respect

What will fuel their trust and respect for you? Are you in lust or love? Are you a fly by night out for all you can get? Or are you in the relationship for the long run? How can you learn what is important to them? How can you deliver value, service and commitment quickly to gain their respect?

LOVERS woo, court and create a connection with potential partners. Business is no different.

Attract your ideal clients by becoming a business LOVER and may all your relationships be long lasting, fulfilling and leave you with a sense of mutual, respect, contentment and of course profit!

Beverley Hamilton 2006

Beverley Hamilton

Beverley Hamilton, business coach and MD of One Step Further, works with escapees from the corporate world who have or want to establish their own consultancy in their specialist field of marketing, sales, HR or IT. Her focus is on helping consultants gain more control, more clarity and more ideal clients so that their business achieves the goals that they dreamt of on breaking out of the corporate environment.

As an executive coach and facilitator, Beverley also works with newly appointed senior executives to accelerate their transition into a new role so that they achieve their objectives and their company?s expectations more quickly and more effectively.

Beverley is the author of Take Control of Your Time: 7 Straight Shooter Strategies for Success and has been published in a number of professional and business publications. She also writes a free, weekly newsletter called Quickstart, which provides, tips, tools techniques and insights into how to lead a successful consultancy and improve your personal effectiveness.

With experience as a teacher, RAF Air Traffic Control Officer and Learning and Development specialist combined with her passion for helping people excel, Beverley has enabled individuals and teams, in the public and private sectors both in the UK and overseas, to achieve improvements in personal and team effectiveness.